Birgitte Olsen in a still from 1964 'Peace, Little Girl' aka the 'Daisy' TV ad spot created by DDB
Happy Birthday, Daisy Girl!

CONELRAD is pleased to announce the publication of a major new feature: DAISY: THE COMPLETE HISTORY OF AN INFAMOUS AND ICONIC AD.

DAISY... is a multimedia extravaganza that is the definitive examination of the notorious 1964 television campaign ad that featured a little girl plucking daisies before being obliterated by stock footage of an atomic bomb explosion. Produced for the Democratic National Committee and designed to decimate the presidential aspirations of Senator Barry M. Goldwater, the Daisy spot has come to be regarded as an iconic moment in pop culture history.

CONELRAD has spent the last year tracking down everyone associated with the ad that we could find—including the elusive Daisy Girl herself—as well as locating long forgotten historical documents (textual, graphic, audio, and film) in order to create the most authoritative history ever published on this iconic advertisement.

In CONELRAD's scholarly and entertaining DAISY feature the reader will find:
  • An extensive three part narrative of the history of the most famous ad in broadcast history that draws on over 100 source documents including rare interviews with the people involved with the production of the spot.

  • A separate and extremely rare interview with the Daisy Girl herself, Birgitte Olsen.

  • Audio selections that capture the evolution of the Daisy ad soundtrack and the political drama that played out in the White House.

  • Selected video clips of 1964 campaign advertising spots as well more contemporary clips related to the Daisy ad.

  • 26 rarely or never seen, downloadable historical documents that parallel the development and contentious aftermath of the Daisy spot's first airing.
CONELRAD is proud to be able post this feature on the 43rd anniversary (we just couldn't wait the extra seven years for a round number) of the Daisy ad's first broadcast: September 7, 1964. Commence countdown!

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