Esquire November 1962

ESQUIRE: Doom and Passion Along Rt. 45

Leave it to the genius of George Lois to summarize the absurdity of early sixties shelter-mania with a single photograph. On the cover of the November 1962 issue of Esquire magazine, Mr. Lois (with Harold Krieger) conjured up an image of a spiffy-looking couple standing in a concrete shelter with zoo animals. Its title? "Noah's Ark / 1962." Lois is perhaps best known for his 1968 Esquire cover depicting boxer Muhammed Ali posed as St. Sebastian with arrows piercing his chest and thigh. Lois produced 92 covers for the magazine from 1962 to 1972.

The shelter cover directs the reader to page 103 "for peace movements in a more hopeful mood" where writer Thomas B. Morgan chronicles a leg of the 700-mile 1962 "Walk for Peace" protest. The march began in Hanover, New Hampshire and ended nine weeks later in Washington, D.C. Morgan tells the story of the thirteen marchers who brave the elements, taunts and familial rebukes (18-year-old Larry Coopersmith's father calls him a "bastard" for participating in the protest) along Route 45 outside Woodbury, New Jersey. The article is accompanied by a haunting photograph of the pacifists carrying their signs along the side of the road. The shot is by the brilliant photographer, Diane Arbus.

ESQUIRE: Doom and Passion Along Rt. 45
Esquire magazine
Doom and Passion Along Rt. 45
By Thomas B. Morgan
Article Photograph by Diane Arbus
Cover by George Lois / Harold Krieger
November 1962, Issue No. 348


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